Meisie Beer
2019
JDO Mash up brief
Branding and packaging project.
Who says beer’s just for the boys?
Let’s be real, there’s still this weird idea that beer isn’t a “girly” drink. Meisie Beer is here to flip the script. Brewed by women, for women, it’s all about breaking down old-school stereotypes and building a community that celebrates confidence, curves, and cracking open a cold one!
The Concept
I aimed to create a lively and engaging brand identity by incorporating bold colours, playful handwritten typography, and a cheeky tone. Targeted at a young and adventurous audience, this brand is designed to truly stand out on the shelf, making it impossible to overlook!
The typeography
I designed a bespoke, hand-drawn typeface for the logo and branding that captures the brand’s playful spirit. Each letter is intentionally unique just like every body! Celebrating curves, individuality, and the beauty of imperfection.
